With over a decade of experience in the CPG branding and creative space, I specialize in transforming ideas into powerful brand experiences that connect with consumers across every touchpoint.
My background spans leading and executing end-to-end creative for photo and video shoots, developing compelling campaigns, and bringing concepts to life with strategic precision. Whether it's launching a new product line or reimagining a brand’s voice, I thrive on shaping narratives that drive both emotional connection and business results.
I’ve collaborated cross-functionally with marketing, product, and sales teams to deliver cohesive, scalable content — from concept boards to campaign rollouts. My creative leadership is rooted in a deep understanding of storytelling, visual direction, and what resonates in today’s market.