Lavender, one of Honest’s best-selling personal care scents, is known for promoting better sleep. The Q3 2023 campaign centered on the chaos of establishing two sleep routines when transitioning from one child to two. Our goal was to capture the authentic reality of that chaos while highlighting the calming benefits of lavender essential oils in our personal care products. I led the campaign direction—including concept development, photography, and a partnership with Babylist to direct a commercial that brought the story to life.