Tasked with reimagining Honest’s beauty brand’s packaging, I set out to create a visual narrative that felt as pure and intentional as the formulas inside. Drawing inspiration from nature’s own palette—soft earth tones, organic textures, and light-filled imagery—I built a mood that conveyed both simplicity and sophistication. Every detail, from the subtle, clean graphics the the tactile accents in the photography, was designed to echo the brand’s clean, conscious mission.