I led a complete brand visual identity transformation for Mommy’s Bliss, evolving its look, tone, and feel from outdated and sterile to warm, emotive, and connection-driven. I developed a visual direction that authentically reflects the bond between mom and baby, incorporating a softer, inviting color palette and heartfelt lifestyle photography. This refreshed identity not only elevated emotional engagement across social channels but also aligned the brand’s image with its mission to nurture and strengthen the mom-baby connection. Additionally, it laid the foundation for a cohesive Amazon storefront, Walmart brand store, DTC site, PDP video style, and a more engaging, consistent social presence—ensuring the brand experience feels unified across every touchpoint.