Led a full brand identity transformation for Mommy’s Bliss, evolving its look, tone, and feel from outdated and sterile to warm, emotive, and connection-driven. Developed a visual direction that authentically reflects the bond between mom and baby, incorporating a softer, inviting color palette and emotive, warm lifestyle photography. The refreshed brand boosting emotional engagement on social and aligning the company’s image with its core mission and values which is to nurture and strengthen the blissful bond between mom and baby.