I led the creative vision and full production of a commercial campaign celebrating the journey of new motherhood, translating the emotional realities of becoming a mom into a compelling narrative. From concept development through final cut, I directed and produced a story that authentically captured sweet, relatable moments while reinforcing the brand’s mission and values. The campaign was distributed via YouTube paid ads and MNTN streaming, supported by a cohesive suite of paid ads I designed for platforms including The Bump, BabyCenter, and What to Expect, as well as a print ad for Baby’s First Year. The results were outstanding: 54M YouTube views with a 90% view rate, 69M impressions, and a 56% engagement rate—demonstrating both strong audience resonance and meaningful brand connection.