Honest identified a white space in its wipes portfolio to launch a clean, adult flushable wipe. Positioned among numerous baby wipe SKUs, the product needed to clearly communicate its adult focus—chic, sophisticated, and versatile enough to fit seamlessly into any bathroom—while staying true to Honest’s plant-based, natural brand ethos. I led the project from packaging concept development through to the creation of a custom bathroom set and photoshoot, ensuring the product was showcased in its ideal environment. Key deliverables included photography, PDP assets (video and stills), and social content. The launch was a resounding success, securing the #1 bestselling spot in its Amazon category in 2023, demonstrating both strong consumer appeal and brand alignment.